EduFire Critique
EduFire’s elevator pitch grabs the perspective client’s attention right away by creating two scenarios one for perspective students and one for perspective employees. At first glance, the concept of EduFire seemed relatively clear and concise as the company provides one-on-one training through live video learning. However, when I looked at the pitch for a second time I was left with a lot of unanswered questions, such as:
- If EduFire is expanding to launch virtual classrooms, does this not take away from the concept of one-on-one training? If so, how would EduFire be different from other online learning centers?
- What exactly is EduFire’s role in the students’ learning process? Do they provide instructors with programs to help them create content for their courses? Do they connect students and instructors?
- When taking a cut from the instructors is it because EduFire helps create the courses or do they just provide a place for the instructors to host their course?
- Finally, who is the team behind EduFire and what are their credentials?
Since this was the elevator pitch, maybe these questions would be answered in their venture pitch. As an EVA, I am not sure if I would invest in EduFire.
Posted in: Week 03: Analyst Bootcamp
verenanz 1:31 pm on September 23, 2011 Permalink | Log in to Reply
Hello! I totally agree. Edufire left me with far too many questions and as a result, I couldn’t buy in to the product.
Verena:)
jenaca 3:47 am on September 24, 2011 Permalink | Log in to Reply
Hey Ashley, I really like the way you have set up your pitch critique: using bullet points is always a good way to show important information.
After watching this pitch, I too was left with too many questions which threw me off of the product.
Jenaca
khenry 7:23 pm on September 24, 2011 Permalink | Log in to Reply
Hello Ashley,
Like you I was left wanting more information, particulrly on cost, and on the team of persons involved. You made an important point in that there needs to be a focus on on what makes a product different.
Kerry-Ann
Doug Smith 8:19 pm on September 24, 2011 Permalink | Log in to Reply
Ashley, you raise some great points. First and foremost, it was completely unclear to me why someone would actually want the product that they are selling. Having said that, perhaps this kind of thing is more pointed towards clients in the US or international clients, like from Asia perhaps. I think this is more of a product pitch as opposed to a VC pitch. Following on this, I like how you point out that we have no idea as to who is behind EduFire.
Deb Giesbrecht 12:32 pm on September 25, 2011 Permalink | Log in to Reply
It’s an interesting concept – providing 1:1 learning, particularly in language studies or learning a new language. The speaker appeared very believable and was passionate in what he believed in. The concept is captivating – providing just-in-time learning to the learner, while taking a small cut from the person providing the learning. As you pointed out, there are unanswered questions one in which they would likely love to tell you about if given an opportunity!